Small vocabulary of terms related to supply and demand.
Advertising
noun
the activity or profession of producing advertisements for commercial products or services.
Example: Although I think ADVERTISING in healthcare journals is a good idea, considering it costs £20k a year and the profit is not much more I don't think the cost is really justified.
es: Publicidad
Apps
noun
Example: twenty apps to expand your English vocabulary
es: Aplicaciones
Brand
noun
a type of product manufactured by a particular company under a particular name.
Example: The habit parading is discussed in the context of BRAND loyalty, usually in case of low involvement products such as food, but not only.
es: Marca
business
noun
refers to commercial transactions between companies, that is, those that are typically between a manufacturer and the distributor of a product, or between a distributor and a retailer.
Example: General Environment The General environment is also known as the PEST analysis as it studies the Political, Economic, Socio-cultural and Technological factors that affect a BUSINESS and it goes as follows: - Political - Measures introduced by the Government and the EU such as the Common Agricultural Policy and Single Farm Payment.
es: negocio
competition
noun
Competition is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.
Example: To protect themselves from effects of subsidies on COMPETITION (both in the international and domestic market) developing countries often impose tariffs on import.
es: competencia
devices
noun
a thing made or adapted for a particular purpose, especially a piece of mechanical or electronic equipment.
Example: People using computers will not be bound to a single location and their computer use may transfer between DEVICES.
es: dispositivos
game
noun
a form of play or sport, especially a competitive one played according to rules and decided by skill, strength, or luck.
Example: From this point of view, it is probably better to understand the gods' intervention and causation of the story as a chess-player, who are playing their GAME with a view to obtain a certain ending determined by fate rather than who can proceed the GAME however they wish, and consequently themselves being a puppet to some extent as well as a puppet master.
es: Juego
goods
noun
objects that can be seen and touched, such as books, pens, salt, shoes, hats, and folders.
Example: Imports are hard to compete against as they often able to produce GOODS a lot cheaper often due to cheaper labour costs.
es: bienes
marketing
noun
the action or business of promoting and selling products or services, including market research and advertising
Example: Functional Level Strategy Formulation MARKETING - The farm will need to advertise the newly renovated stables in suitable locations e.g. tack shop, feed merchant.
es: Mercadeo
marketplace
noun
an open space where a market is or was formerly held in a town
Example: Environmental Risk 2: A Large Competitor Enters the MARKETPLACE If a well-established competitor with a "personal and effective service" decides to expand into the Midlands, CFS will have to look for new ways of gaining a competitive edge by making their service better or by differentiating.
es: Mercado
packaging
noun
Example: PACKAGING aesthetic, a cheery color with a tersely shape, is practicality favored by Chinese.
es: embalaje
podcasts
noun
a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.
Example: Best use of blogs PODCASTS: Cooper tires ultimate bowl tour blog buzzed. 19(5), 2006, p20-20, 1 3p. 9 Web references: Chaffey, D.
es: podcasts
price
noun
the amount of money expected, required, or given in payment for something.
Example: Interestingly the PRICE changes of eggs in supermarkets is only slight between eggs from different production systems with organic eggs varying significantly in PRICE.
es: precio
Product
noun
an article or substance that is manufactured or refined for sale
Example: So the initial step to diversification is assessing potential demand for PRODUCT using the tools of market research, local knowledge and evaluation of local competing businesses.
es: Producto
promotion
noun
Example: Sunpat peanut butter: Tesco is proud of its low prices and claims to '...create value for customers to earn their lifetime loyalty ' (Sir Terry Leahy, Tesco Chief Executive) PROMOTION: Customers tend to be regular in what they purchase but can be influenced by special offer programmes such as BOGOF (buy one get one free) and seasonal events.
es: Promoción
reports
noun
give a spoken or written account of something that one has observed, heard, done, or investigated.
Example: However, Phelps (2004: 43) warns that the apparent similarity in EN pottery may be due to the lack of detailed excavation REPORTS which could eventually inform of more inter-site stylistic variation.
es: informes
sales
noun
the exchange of a commodity for money; the action of selling something
Example: Suppliers - suppliers want to know that they will be paid for the products that they sell to the farm, as most SALES are done on an invoice basis the stakeholders want the farm to succeed so they get paid.
es: ventas
services
noun
A service is a set of activities that seek to satisfy the needs of a client
es: servicios
strategy
Noun
a plan of action or policy designed to achieve a major or overall aim.
Example: In the case of ISNAR, and the other CGIAR Centers, this was slightly different, as ISNAR was constantly redefining its STRATEGY and its mission.
technology
noun
the application of scientific knowledge for practical purposes, especially in industry
Example: Technological - TECHNOLOGY is constantly being developed in the agricultural sector, pushing farming forward and improving efficiency. As a farm manager I cannot always afford new TECHNOLOGY and am sometimes left behind.
